Public Relations Counsel

Weber Merritt serves as “agency of record” for the leading trade group for companies that sell goods and services to the public via television, radio and Internet. Weber Merritt provides the association with a wide scope of public relations and strategic communications support in addition to press outreach around annual conferences and company announcements. Ongoing, proactive efforts have included developing media hooks for its self-regulatory program, drafting and submitting opinion-editorials and developing a nationwide contest in partnership with a youth business organization to encourage entrepreneurialism. Most recently, Weber Merritt’s media outreach surrounding the contest generated coverage in online and trade publications; a Knight Ridder article that ran in 20 daily newspapers; three articles in the hometown papers of several of the young entrepreneurs; and, five stories that aired on Washington radio and television stations.