Public Affairs

Weber Merritt is a key player in helping one of the world’s leading online marketplaces advocate its public affairs agenda on behalf of the company’s million-plus users. For more than two years, Weber Merritt has provided strategic communications support and initiatives around legislative and regulatory issues affecting the company and its selling community including an annual “power seller” day when users fly into Washington for meetings with Congressional Members and targeted reporters on e-commerce public policy matters.

Weber Merritt established and executed a “town hall meeting” initiative to enlist advocates in targeted states and congressional districts who have been active constituents during legislative battles at both the state and federal level. In addition, Weber Merritt designed a national editorial board outreach effort designed to help educate reporters on the company’s position about online sales taxes. More than 50 daily newspapers were targeted resulting in more than ten reporter briefings.