Issue Advocacy

A national medical doctor association turned to Weber Merritt to facilitate a comprehensive public education campaign in one state to reach both the public at large and policymakers on a key differentiator between two distinct medical professions and their ability to practice medicine. The multifaceted campaign included earned and paid media, direct mail and grassroots advocacy designed to affect legislative change. The campaign resulted in wide coverage of the issue on drive-time radio talk shows, prompted two investigative television reports, two favorable editorials and over one dozen positive print news stories around the state.