Integrated Campaign

Weber Merritt was hired by a national business organization to manage a coordinated effort to help achieve legal reform legislation in specific states. Weber Merritt has designed a program that combines earned media, paid media and grassroots activities in two states that rank high for frivolous lawsuit abuse. Activities were developed to educate the public on the need for legal reforms including outreach to print and broadcast media; the identification of legal reform champions; and advocacy mobilization.

Weber Merritt has orchestrated over a dozen town hall meetings in both states, placed dozens of guest editorials and letters-to-the-editor in targeted newspapers, generated hundreds of positive media impressions and motivated thousands of grassroots activists to contact policymakers in support of legislative change. In part due to Weber Merritt’s leadership, the legislatures in each state passed substantial legal reform legislation in 2005.