Grassroots Campaign

A coalition representing the automobile industry retained Weber Merritt to help in its efforts to oppose congressional efforts to raise corporate average fuel economy standards and advocate that the regulatory body maintain oversight to raise the standards. Utilizing our extensive national network of political field operatives, we developed and implemented an opinion leader letter-writing campaign utilizing constituents in the home districts of relevant Congressional Members to influence their legislator. Over a three-month period, Weber Merritt activated a constituency network and generated over 300 letters from prominent local opinion makers to targeted Congressional Members.