Executive Visibility Campaign

A trade association representing the medical device and medical information systems industry asked Weber Merritt to help raise the profile of the association among key audiences and brand the trade association as a leader in advancing global healthcare.

Weber Merritt utilized the association’s hiring of its new president to make the introduction to key reporters and editors in Washington, DC about the advancements in medical technology and the long-term benefits that innovation has on cost pressures in our healthcare system. We created a comprehensive packet of information and distributed it to nearly 80 reporters, which resulted in ten reporter briefings. Over the next several months, frequent communication with the media about the association’s position on relevant healthcare policy generated a large attendance from reporters at a Roundtable Discussion hosted by the association.