Coalition Mobilization

Weber Merritt successfully developed and implemented a national grassroots coalition campaign for a financial services group in an effort to build broad support for a regulatory rules change with the Securities and Exchange Commission (SEC).

Weber Merritt identified and mobilized a wide spectrum of third party groups and individuals to provide public comment to the SEC and targeted Members of Congress on the proposed rule changes. Using our extensive network of state political operatives, Weber Merritt targeted state and municipal finance and pension management officials, elected officials, organized labor, business leaders, financial services professionals and key political activists.

Our efforts generated over 300 top-tier SEC contacts and recruited over 100 opinion leaders to endorse a full-page coalition ad in The Wall Street Journal that demonstrated broad and bi-partisan support for the changes to the rule. That effort was then augmented with an aggressive earned media campaign that generated nearly 100 op-ed and letter-to-the-editor submissions.