Weber Merritt helps organizations manage their reputations and monitor the business and legislative environments in which they operate. We begin by identifying stakeholder groups that can have an impact on your organization, then we establish and cultivate positive relationships with your key audiences.
From elected officials and news media to industry experts and academic voices, we engage opinion leaders who will champion your cause and make your case to the public.
Rapidly shifting political or media landscapes can suddenly alter your business priorities and communication goals. Weber Merritt continually monitors news cycles and public sentiment that can affect your organization to define the scope and direction of the campaign.
Whether positioning your brand or reputation, passing or defeating legislation, or managing a crisis, we can help you understand the environment in which you operate and fine-tune your strategy.
The most effective campaigns are those that seamlessly integrate diverse tactical elements. We employ every tool and resource at our disposal – from grassroots and coalition development to survey research and earned media – to develop multi-pronged approaches and attack your issue on all fronts.
Often times trade associations want to create a coalition among its membership to advocate around a specific policy initiative but lacks the bandwidth to manage the campaign and effort. Weber Merritt has expertise in developing and managing coalitions, working with you to oversee the various moving parts:
Our team of seasoned campaign communicators will make certain that each aspect of your campaign not only conforms to your objective, but also complements – not competes with – the other elements of communication efforts. The result is a unified voice and a clear message.